There was an interesting post on MEX (www.mobileuserexperience.com) today. The author argues that Blyk is in fact more than an interesting mobile virtual network operator (MVNO). He sees it as a true media communications hybrid, because they have succeeded in making the (highly targeted) advertising that makes the service free to most customers a selling feature in itself and not simply a unpleasant side-effect of getting the free service.
I am not really convinced of the semantic difference, though I have to confess that I have not yet experienced Blyk myself (I look forward to them entering the German market next year!), but there is certainly much for other MVNOs and operators in general to be worrying about from the Blyk model ;-).
1 comment:
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