Tuesday 29 January 2013
Study - Facebook Page Post Ads generate 14% higher ROI for retail sector than Marketplace ads
I am not at all surprised that Page Post Ads are more effective than side-bar/marketplace ads in Facebook, but I am genuiinely surprised the the cost-per-click is also lower --> I would have expected the higher potency to have been factored in to the pricing from the start... here is the source.
Monday 28 January 2013
Seth Godin's blog: Eleven things organizations can learn from airports
Given my numerous postings from the airport, I can definitely identify with some of the findings in Seth Godin's recent posting on learnings from the airport for organisations.
That said, having spent a reasonable amount of time around airline/travel professionals I do have to say that Mr Godin is perhaps stretching the negativity of the airport experience a little bit... at least until I next visit spend some time at Heathrow Terminal 1.
Here is the link.
That said, having spent a reasonable amount of time around airline/travel professionals I do have to say that Mr Godin is perhaps stretching the negativity of the airport experience a little bit... at least until I next visit spend some time at Heathrow Terminal 1.
Here is the link.
Tuesday 22 January 2013
The enterprise is the story
A smart collegue pointed me towards Tom Graves as an Enterprise Architecture consultant, who "gets" the need for the application of different methods to make Enterprise Archtiecture a meaningful function/activity within an organisation (story, emotion, direction, not just TOGAF et al) - the presentation here (http://www.slideshare.net/tetradian/the-enterprise-is-the-story) gives a feel for his work.
I like it and it resonates very much with my own thinking on narrative/stories as the heart of any larger initiative to develop an organisation - it feels like some of the valuable assets that architects bring to the table could actually be harnessed for the enterprise by the application of some of these ideas (rather than just getting put on a shelf in the IT-architecture department) - and will certainly be reading some of his books - reviews to follow....
I like it and it resonates very much with my own thinking on narrative/stories as the heart of any larger initiative to develop an organisation - it feels like some of the valuable assets that architects bring to the table could actually be harnessed for the enterprise by the application of some of these ideas (rather than just getting put on a shelf in the IT-architecture department) - and will certainly be reading some of his books - reviews to follow....
Friday 11 January 2013
A more fulsome commentary?...
Another year, another 40 or so posts. Time for a brief reflection, perhaps?
I have been writing this blog for several years now. It started as a cathartic opportunity to write on topics that interest me largely for my own pleasure (see here for my list of favourites), but fairly swiftly developed into a method for sharing interesting resources and information with clients, colleagues and the casual observer - curation, I guess in the current jargon. By nature, this has meant that the entries have become shorter, often just a short comment and a link (Twitter-like, really though I hate to admit it ;-)).
Earlier this week a casual observer, who by chance is also a rather smart cookie, complained that this means she has to go out and read the "primary source" too. My glib answer was "yup and a good thing too - read and reflect", but this, on reflection myself, was perhaps a little harsh; as such, I am going to try to get back to writing some more editorial/commentary.
So, in the tradition of my public new year's resolutions (see here), I will try to get out at least one commentary a month in parallel to my normal regular roundup/links collation.
As many bloggers will agree, this will, I fear, be more challenging than it sounds, but I will give it a go. Wish me luck!
- Posted using BlogPress from my iPhone whilst waiting for a ride at Heathrow
I have been writing this blog for several years now. It started as a cathartic opportunity to write on topics that interest me largely for my own pleasure (see here for my list of favourites), but fairly swiftly developed into a method for sharing interesting resources and information with clients, colleagues and the casual observer - curation, I guess in the current jargon. By nature, this has meant that the entries have become shorter, often just a short comment and a link (Twitter-like, really though I hate to admit it ;-)).
Earlier this week a casual observer, who by chance is also a rather smart cookie, complained that this means she has to go out and read the "primary source" too. My glib answer was "yup and a good thing too - read and reflect", but this, on reflection myself, was perhaps a little harsh; as such, I am going to try to get back to writing some more editorial/commentary.
So, in the tradition of my public new year's resolutions (see here), I will try to get out at least one commentary a month in parallel to my normal regular roundup/links collation.
As many bloggers will agree, this will, I fear, be more challenging than it sounds, but I will give it a go. Wish me luck!
- Posted using BlogPress from my iPhone whilst waiting for a ride at Heathrow
Monday 7 January 2013
Service Design Tools resource
http://www.servicedesigntools.org is a great set of nicely presented introductory tools for use in service design. For experienced CE professionals there is nothing really new here, but it has been put together beautifully and there are some good examples/case-studies that are always excellent food-of-thought!
Friday 4 January 2013
Some great social media statistics
The imagery on visual.ly is getting a little homogeneous, but is still full of content. The graphic below contained sufficient statistics for me to consider it worth posting in full - it seems as a male pinterest user I am in the minority!
On a more serious note though, if you ever needed any justification for getting moving on operationalising your company's social media strategy, look no further than these stats and what they mean for you and your competitiors in 2013.
Thursday 3 January 2013
Responsive design vs mobile sites
A short article on the decision (given limited resources) related to mobile optimised, responsive design based or app-based investment. Mobile first? I am not so sure, but the author has some valid points... http://econsultancy.com/uk/blog/11413-are-you-responsive-mobile-or-app-based?utm_medium=feeds&utm_source=blog
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