Study - Facebook Page Post Ads generate 14% higher ROI for retail sector than Marketplace ads

I am not at all surprised that Page Post Ads are more effective than side-bar/marketplace ads in Facebook, but I am genuiinely surprised the the cost-per-click is also lower --> I would have expected the higher potency to have been factored in to the pricing from the start... here is the source.

Some great social media statistics

The imagery on visual.ly is getting a little homogeneous, but is still full of content. The graphic below contained sufficient statistics for me to consider it worth posting in full - it seems as a male pinterest user I am in the minority! On a more serious note though, if you ever needed any justification for getting moving on operationalising your company's social media strategy, look no further than these stats and what they mean for you and your competitiors in 2013.