Tuesday 13 April 2010

Visualising the customer experience

OK, I admit that it is becoming a bit of a theme in my blog, but the value of visualisation tools to enable change in organisations, to clarify target-state goals and to motivate projects can hardly be over-emphasised.

I stumbled across a great blog, "Designing Change" that I would recommend - there are some great examples of customer experience visualisation (and I do not mean wireframes and visual design, but rather conceptual visualisation).

The challenge with such imagery (as I have found painfully, not being the most visual of people myself), is to find the right metaphor for the particular concern that you have. Of course tools and methods can help there a lot (and I have already posted several entries on this - see for example here, here and here). But the best way to get going is through "inspiration" (or copying, as I prefer to call it). Here is a great collection of conceptual visualisations to get you going (from a guy called Dave Armano who has impressed me a few times on his blog:


Created with Admarket's flickrSLiDR.

Have fun.