"Infobesity" and decision making

A recent article by Bain caught my attention.

Admittedly, this was initially because of the dreadful term "Infobesity" (information overload), but the article makes a succinct case that in the age of big data most companies are missing the point and losing themselves in their data.

I think this is true to a point; though "big data" certainly holds much promise, it also has the potential to waste even more time of more and more people if not managed well.

This is especially true in the context of decision-making. More data can mean better decisions, but as often as not it just means more circles. To my mind, being clear about the decision process, being aware of the soundness of the underlying data and then making the decision and moving on is almost always better than analysis paralysis.

Good quality data, rather than massive volumes of data seems preferable to me ;-).

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