Sunday, 10 February 2013

Integrated multi-channel experiences in retail and beyond long over due

Having done quite a bit of work in the online retail space over the past couple of years, I am always interested in reading about peoples' predictions for what is to come. But increasingly, it has to be said that the "future is already here".

Even a year ago, integrated multi-channel digital experiences that encompass the physical retail space were bandied around as visions for the future. But as a recent posting at eConsultancy.com reminds us, the imperative for action for many (if not all) fashion retailers is there today - the competition is already doing it (and, unsurprisingly those with a robust online customer experience focused strategy are finding it easier to innovate further).

The future is today! Retailers get moving, or die! Nothing new, but the clock really is ticking!

Here is the link:

http://econsultancy.com/de/blog/62052-why-should-fashion-brands-improve-their-multichannel-offerings?utm_medium=feeds&utm_source=blog

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