Gamification in The Economist

As I have written before, gamification is definitely entering the mainstream - another article in The Economist this week talks about the retail potential of gamification using the example of FantasyShopper (well worth checking out if you are interested in the commerce space professionally or are a passionate fashionista ;-)). Retailers need to jump on this - the potential in the right customer segments is so huge, the outlay is relatively low and the opportunity for it to go viral (OK, not my favourite phrase, but apt here) significant with the right customer experience... at least for the "right" brands. - Posted using BlogPress from my iPhone