Another short posting today.
When I first read "Blue Ocean Strategy" a few years back, I was not so impressed - it was a good synthesis of thinking that had preceded it, but I failed to see what is new...
Several years on, I haven't really changed my mind about the content - it isn't new - but I guess I have gained an appreciation for what a professor during my undergraduate days used to call "masterful synthesis" ("there are no new ideas, just new configurations of old ideas", paraphrasing Audre Lorde) and I suspect I am a good deal more open to the fact that even small changes and innovations in business can be truly difficult to achieve.
BlueOceanStrategy.com is a really nice website that covers the core tools and techniques from the book; the strategy canvas,the "four actions" framework and others. If you haven't read the book, go here first!
And even "better", there is an 8-page summary deck. Now all that I have to do is work out where the blue ocean is in the IT consulting space.. which turns out to actually be quite difficult even with the nice tools.
Darn!
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