Sunday, 28 March 2010

"The" 3-Ps of entrepreneurship

I finally caught up with a few of my podcast subscriptions this weekend. One that got me thinking was from the University of Stanford - the "Entrepreneurship thought leadership" lecture series. I have been following it for several weeks; each lecture is with another entrepreneur and, it being Stanford, they have had an impressive collection of names, but the last week's with Steve Case (ex-CEO of AOL) was particularly interesting.

He spent most of his time talking about his "glory years" (though of course he did not formulate it quite like this) and came across as an authentic and reflective guy, but I particularly liked the structure of his overall talk - his 3-Ps for entrepreneurship: People, Passion and Perseverance.

Working for a fairly large organisation, I was pleased that he tipped his hat to the entrepreneurial spirit that can be achieved in the best big companies and reducing it to passion and persevance with the right people is a nice simple formula.

Listen in if you get a chance.

The title of this entry is "The" 3-Ps (with the "The" in inverted commas) because a short search of the web reveals that there appear to be dozens of 3-Ps (of success, sales, business etc. - most often they seem to be People, Process, Product...)

Case's flavour seems more immediate and actionable than most, and it also mirrors my own thinking on hard work, coaching and enthusiasm in the workplace. Perhaps this makes me biased but I am going to stick with Case on this ;-).

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