Tribes & leading vs managing

Over Christmas I finally got around to using up a couple of Amazon vouchers that I have had for a while... OK, it was well over €500, which means that I have got enough in the way of business reading material to keep me going for most of the year (I try to balance my reading by cycling through 1x professional book, 1x non-fiction, non-business, 1x fiction and back to 1x professional book etc., but now have far too many in the professional category to make this work this year!). As such, you should expect to see a few reviews, or at the very least references to books worth checking out.

The first two books on my backlog this year were "Tribes" (by Seth Godin) and "Building great customer experiences" (by Colin Shaw & John Ivens) and I have to admit I was slightly disappointed with both:

Having seen a few talks by Seth Godin, following his (unbelievably popular) blog and enjoyed "Permission Marketing" immensely, I was really looking forward to Tribes. The underlying premise (that in the "new world" organisations need leaders of "tribes" of interest to innovate, make changes happen and to create new value and that these leaders are not the managers of old, but rather thought leaders) is potent and attractive - especially for someone working in a professional services organisation that lives from subject matter expertise alongside management competence ;-), but the book failed to deliver any "meat" to back this up.

That said, the book is a quick and easy read. Its appeal to individuals to be passionate about things that they believe in - and to channel this passion into a community to effect change - resonates.

"Building great customer experiences" has the same informal journalistic style as "Tribes", and lays out a set of "philosophies" for delivering customer experiences across channels. To be fair, the book is several years old and may at the time have been innovative, but today it seems to reflect the received wisdom - the power and importance of emotions in customer experience, designing processes "outside in" (rather than "inside out") etc.

The authors are clearly very experienced (and the case-studies within the book are certainly interesting and varied), but the frameworks that they provide are rather generic.

Nevertheless, there were definitely a couple of points that they really hammered home -

1. that brand and customer experience must be aligned to be effective and
2. only by seeing customer experience as a central part of one's overall strategy (complete with a gimmicky, but helpful "customer experience statement" a pinnacle of a "customer experience pyramid" (TM), will it be possible to truly deliver a customer-centric service
   

In summary, two reasonable, but certainly not outstanding books.