Factors effecting B2B brand image

I just read a really interesting article from McKinsey on the disconnect between the factors that B2B suppliers emphasise in their branding and what their customers care about.. so much for customer-centricity reaching the B2B space..

Checking it out here.

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Business survivors - BBC podcast

It has been a while since I posted; let us put it down to a summer break ;-).

Just a quick one this morning. Sitting on a bus in a traffic jam listening to Business survivors (link here), a thoroughly enjoyable summary of 25 years of Peter Day's "In Business" radio show.

I have listened to the In Business podcast for many years and almost always find it interesting - rather than taking a specialist view on a topic, he has a real skill at addressing even the most "innovative" topics from a layman'a point of view. In doing so he cuts through a lot of the crap by focusing on a basic premise; people serving people the best way possible to make money.

You can find the archive of
In Business with Peter Day here.


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Great map of most popular sites across globe

Great map of the most popular internet sites across the globe: here is the link


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